ENTERING NEW MARKETS BY IMPLEMENTING APPROPRIATE QUALITY STRATEGIES

Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences

MADAR ANCA¹ 

[1] Transilvania University of Brașov, Romania;

关键词: competitiveness;    customer satisfaction;    quality strategies;    diversification;   

DOI  :  https://doi.org/10.31926/but.es.2020.13.62.2.10

来源: DOAJ

【 摘 要 】

The concept of quality in the contemporary economy, of competition,isspecifictomanandhisactivities,definingtheirplaceandrole. Quality is both a goal and a result, a bar that is reached and exceeded by the quality of the factors that make the design, execution and distribution ofproductsandtheprovisionofservices.Inthispaper,theauthorwasentitledtoexemplifyhowanindustrialorganizationmanagestostayinthetopofthebestcompaniesinthefield,byimplementingawell-thought-outstrategy in the current context, starting from the established quality objectives.

【 授权许可】

Unknown