Use of marketing instruments in the recruiting of mineral complex enterprises

Известия высших учебных заведений: Геология и разведка

S. Yu. Kazantseva¹ 

[1] Russian State Geological Prospecting University;

关键词: recruiting;    personnel marketing;    company image;    morale;    recruitment and retention of staff;   

DOI  :  10.32454/0016-7762-2015-3-79-82

来源: DOAJ

【 摘 要 】

This article discusses the relationship of marketing and recruitment, the process of attracting new staff, the scheme 4P in terms of personnel policy, and the main aspects of creating the image of organizations. The ratings of Russian employers are investigated and analyzed, the technology of management of the enterprise with the use of marketing tools, examples of successful companies in this field of work, staff loyalty as a factor of effective development of the company are investigated.

【 授权许可】

Unknown