The music video in an environment of media convergence: regimes of meaning and interaction

Comunicação, Mídia e Consumo

Carlos Henrique Sabino Caldas¹  Ana Sílvia Lopes Davi Médola² 

[1] UNESP;Universidade Estadual Paulista Júlio de Mesquita Filho – UNESP;

关键词: Videoclipe;    Convergência;    Interação;    Dispositivos móveis;    Semiótica;   

DOI  :  10.18568/1983-7070.1029121-141%y

来源: DOAJ

【 摘 要 】

The article discusses the changes in the relations between communication
and forms of consumption of the video formats guided by new interactive
content and enabled by the digital technologies of contemporary medias. In light of sociosemiotics by Eric Landowski, regimes of meaning and interaction in the fruition process present in the music video The Time/Dirty Bit, of Black Eyed Peas, and the respective application for mobile devices BEP 360 are discussed.

【 授权许可】

Unknown