STRATEGIES FOR SUPERIORPERFORMANCE IN RECESSIONS: PRO ORCOUNTER-CYCLICAL?

RAE: Revista de Administração de Empresas

Flávio Carvalho de Vasconcelos¹  Claudio Ramos Conti²  Rafael Goldszmidt³ 

[1] Dean of Fundação Getulio Vargas,Escola Brasileira de AdministraçãoPública e de Empresas - Rio deJaneiro – RJ, Brazi;PhD in Business Administration fromFundação Getulio Vargas, EscolaBrasileira de Administração Públicae de Empresas – Rio de Janeiro – RJ,Brazil;Professor at Fundação GetulioVargas, Escola Brasileira deAdministração Pública e deEmpresas – Rio de Janeiro – RJ, Brazi;

关键词: Recession;    cycle;    opportunity;    entrepreneurship;    flexibility;   

DOI  :  

来源: DOAJ

【 摘 要 】

Recessions are recurring events in which most firms suffer severe impacts while others are less affected or may even prosper. Strategic management has made little progress in understanding such performance differences. In a scenario of decreased demand, intensified competition, and higher uncertainty, most firms try to survive by pro-cyclically cutting costs and investments. But firms could take advantage of undervalued resources in the market to counter-cyclically invest in new business opportunities to overtake competitors. We survey Brazilian firms in various industries about the 2008-2009 recession and analyze data using PLS-SEM. We find that while most firms pro-cyclically reduce costs and investments in recessions, a counter-cyclical strategy of investing in opportunities created by changes in the market enables superior performance. Most successful are firms with a propensity to recognize opportunities, an entrepreneurial orientation to invest, and the flexibility to efficiently implement investments.

【 授权许可】

Unknown