City marketing: key dimensions of a good living city

Revista Produção e Desenvolvimento

Simone Beatriz Nunes Ceretta¹  Lurdes Marlene Seide Froemming² 

[1] Instituto de Educação, Ciência e Tecnologia Farroupilha;UNIJUI - Universidade Regional do Noroeste do Estado do Rio Grande do Sul;

关键词: Bem viver;    Atributos;    Cidades.;   

DOI  :  10.32358/rpd.2015.v1.107

来源: DOAJ

【 摘 要 】

This article aims to present the results of exploratory research focused on identifying factors that people prioritize when choosing a city of good living. Cities are given in the beginning of the flowering of civilization, with the first urban settlements. Being city carry a status although urban acquires different meanings attached to the imagination of its inhabitants. The city is a space created by man that gives you a number of benefits in many ways: economic, social and feelings of urban living. Thus, governs the movement of cities of the good life. In this context that leads this research, using as a means of data collection in the survey method. The results identify attributes valued by segments of society identified in different forms of roles, namely: residents, students, workers, investors and visitors. The papers sometimes the unitary dimension in other multipurpose point so interesting ambitions of citizens to define their priorities.

【 授权许可】

Unknown