The strategic importance of purchasing in food production companies in the Republic of Serbia

Anali Ekonomskog fakulteta u Subotici

Ličina Mile¹ 

[1] Jaffa DOO, Crvenka, Serbia;

关键词: strategic purchasing;    value creation;    competitive advantage;   

DOI  :  

来源: DOAJ

【 摘 要 】

In the contemporary hypercompetitive environment in which the struggle to win market space is becoming increasingly aggressive and dynamic, and where only those companies that have integrated a high level of flexibility, innovation and competitiveness in their business operation can survive, the role of strategic purchasing is becoming one of the essential sources of competitive advantage. Purchasing assumes a decisive role in business operation and becomes the center for creation of strategic advantage. What is new are the new approaches: global purchasing, procurement as a profit center and not the cost center, purchasing as the basis of strategic partnerships and a number of other innovative strategies based on the strategic approach. The aim is to lower the overall costs in the value creation chain, starting from sub-suppliers, through suppliers and one's own company, to the end users towards the increase of benefit for the consumer of products and services. Our research will be focused on the food industry because of the great importance that this industry has in the economic development of the Republic of Serbia.

【 授权许可】

Unknown