PENTINGNYA MENJAGA DAN MENINGKATKAN HUBUNGAN BAIK DENGAN KONSUMEN DALAM MASA KRISIS

JEJAK: Jurnal Ekonomi dan Kebijakan

Tulus Haryono¹ 

[1] Universitas Sebelas Maret;

关键词: Relationship Marketing, Transactional Marketing, Economic growth, Economic Condition;   

DOI  :  10.15294/jejak.v3i1.4666

来源: DOAJ

【 摘 要 】

To maintain and improve customer relationship is the right strategy in the crisis period. This effort can be implemented by marketing relationship strategy. This strategy focus on customer as a partner, who we have to build continuous mutualism relationship. This is a long term relationship which impact on cost efficiency, compared than to get a new customer. This relationship gurantee the company’s lifetime, so it will be strenghten economic condition.

【 授权许可】

Unknown