From School Benches Straight to Retirement? Similarities and Differences in the Shopping Behaviour of Teenagers and Seniors in Bratislava, Slovakia

Moravian Geographical Reports

Kita Pavol¹  Kunc Josef²  Križan František³  Barlík Peter⁴  Zeman Milan⁵  Madajová Michala Sládeková⁶  Bilková Kristína⁶ 

[1] Department of Marketing, Faculty of Commerce, University of Economics inBratislava, Slovakia;Department of Regional Economics and Administration, Faculty of Economics and Administration, Masaryk University,Brno, Czech Republic;Department of Regional Geography, Protection and Planning of the Landscape, Faculty of Natural Sciences, Comenius University inBratislava, Slovakia;Market Locator SK s.r.o.,Bratislava, Slovakia;The Institute for Sociology of the Slovak Academy of Sciences,Bratislava, Slovakia;The Institute of Geography of the Slovak Academy of Sciences,Bratislava, Slovakia;

关键词: shopping behaviour;    teenagers;    seniors;    shopping centres;    bratislava;    slovakia;   

DOI  :  10.2478/mgr-2018-0016

来源: DOAJ

【 摘 要 】

The shopping behaviours of teenagers in shopping centres in Bratislava (Slovakia) is compared to those of seniors in this paper. The analysis focuses on the perception of shopping centres by teenagers and seniors in the context of time (shopping frequency), social (with whom they shop) and financial (amount of money spent) factors. The survey was conducted on random samples of 504 teenagers and 431 seniors. To test the hypotheses, group means were evaluated (Analysis of Variance models). When assessing the spatial aspects of teenagers’ and seniors’ shopping behaviours, a concentric zone approach was used. It can be concluded that Bratislava teenagers are not as sensitive consumers as seniors in the context of the variables assessed in the survey. Teenagers perceive shopping centres as a normal part of their consumption behaviours. Seniors perceive the shopping centres less positively and they spent a shorter time there. Also, in the case of seniors, the frequency of their visits to shopping centres increased in the context of their positive perceptions.

【 授权许可】

Unknown