PHARMACEUTICAL MANAGEMENT AND METHODS OF INNOVATIVE ENTREPRENEURSHIP

Modernizaciâ, Innovaciâ, Razvitie

O. V. Zaytseva¹  E. V. Omelchenko¹ 

[1] Russian Academy of entrepreneurship;

关键词: management;    entrepreneurship;    pharmaceuticals;    health care;    quality standards;    the pharmacy chains;    marketing research;   

DOI  :  

来源: DOAJ

【 摘 要 】

Activities of small business in the field of pharmaceutical sales including spread of drugs through pharmacy sales widely debated in recent professional publications are discussed. The theme is very relevant today for both medical professionals and top managers of entities engaged in the sale.

【 授权许可】

Unknown