A Framework of Product Attributes Analysis for Co-Creation

International Journal of Industrial Engineering and Production Research

Pisut Koomsap¹  Abdul Qayoom²  Faisal Rasool³  Emérancia Raharisoa⁴ 

[1] Asian Institute of Technology;Mehran University of Engineering & Technology;University of Rome;Università degli Studi della Campania “Luigi Vanvitelli”;

关键词: product innovation;    innovation management;    product development;    co-creation;    open innovation;   

DOI  :  

来源: DOAJ

【 摘 要 】

In the last decade, customers’ active involvement during product development, commonly referred to as co-creation, has emerged as an effective tool to overcome barriers that keep firms from understanding customer needs. Still in its infancy, many co-creation aspects are under-researched; this may present difficulties in aligning firm goals with their co-creators, often leading to project failure. To make the co-creation process more systematic, a framework is presented in this paper that will allow firms to analyse product attributes before engaging in co-creation, concerning firm capabilities and interests and the capabilities and interests of their co-creators. The results of this analysis will help firms to align their goals with the goals of co-creators. Two exploratory case studies were conducted for illustration.

【 授权许可】

Unknown