International Journal of Industrial Engineering and Production Research | |
A Framework of Product Attributes Analysis for Co-Creation | |
Pisut Koomsap1  Abdul Qayoom2  Faisal Rasool3  Emérancia Raharisoa4  | |
[1] Asian Institute of Technology;Mehran University of Engineering & Technology;University of Rome;Università degli Studi della Campania “Luigi Vanvitelli”; | |
关键词: product innovation; innovation management; product development; co-creation; open innovation; | |
DOI : | |
来源: DOAJ |
【 摘 要 】
In the last decade, customers’ active involvement during product development, commonly referred to as co-creation, has emerged as an effective tool to overcome barriers that keep firms from understanding customer needs. Still in its infancy, many co-creation aspects are under-researched; this may present difficulties in aligning firm goals with their co-creators, often leading to project failure. To make the co-creation process more systematic, a framework is presented in this paper that will allow firms to analyse product attributes before engaging in co-creation, concerning firm capabilities and interests and the capabilities and interests of their co-creators. The results of this analysis will help firms to align their goals with the goals of co-creators. Two exploratory case studies were conducted for illustration.
【 授权许可】
Unknown