Corporate benefits of CSR activities

Journal of Corporate Responsibility and Leadership

Maja Żychlewicz¹ 

[1] Nicolaus Copernicus University in Torun;

关键词: company goals;    CSR instruments;    benefits from implementation of CSR;    essence of CSR;    strategic CSR;   

DOI  :  10.12775/JCRL.2014.006

来源: DOAJ

【 摘 要 】

The main aim of the paper is to present the benefits that a company may derive from socially responsible activities. The paper lists various definitions of CSR that indicate the expected benefits stemming from its use. Both in theory and in practice, there is observed the need for strategic connection between the CSR concept and its real-life benefits.

【 授权许可】

Unknown