Cultural Sustainability in University Students’ Flamenco Music Event Attendance: A Neural Networks Approach

Sustainability

JesúsManuel De Sancha-Navarro¹  Luis Palma-Martos²  Juan Lara-Rubio³  MaríaDolores Oliver-Alfonso⁴ 

[1] Department of Business Administration and Marketing, Faculty of Economics and Business Sciences, Universidad de Sevilla, Ramon y Cajal 1, 41018 Seville, Spain;Department of Economy and Economic History, Faculty of Economics and Business Sciences, Universidad de Sevilla, Ramon y Cajal 1, 41018 Seville, Spain;Department of Finance and Accounting, Faculty of Economics and Business Sciences, Universidad de Granada, Paseo de Cartuja, 7, 18011 Granada, Spain;Department of Financial Economics and Operations Management, Faculty of Economics and Business Sciences, Universidad de Sevilla, Ramon y Cajal 1, 41018 Seville, Spain;

关键词: culture;    sustainability;    attendance;    flamenco music;    event;    consumption;   

DOI  :  10.3390/su13052911

来源: DOAJ

【 摘 要 】

University students consume live music; however, almost 40% declare that they have never attended a flamenco show, an intangible heritage of humankind. Numerous studies have shown that cultural capital and socioeconomic profile, among other factors, are variables that influence cultural consumption, and therefore, cultural sustainability. Considering the relationship between several variables, this paper pursues a double objective. On the one hand, identifying the factors that influence attendance at flamenco shows, and on the other, proposing a predictive model that quantifies the likelihood of an individual attending a flamenco show. To this end, we analyse flamenco consumption by means of a survey conducted on 452 university students, using Multilayer Perceptrom (a non-parametric model), a methodology based on an artificial neural network. Our results confirm the importance of cultural capital, as well as personal and external factors, among other. The findings of this research work are of potential interest for management and planning of cultural events, as well as to promote cultural sustainability.

【 授权许可】

Unknown