The deployment of the strategies and structuring of strategic management: the case of a company of international road transport of loads

Internext: Revista Eletrônica de Negócios Internacionais

Nelmar Vaccari¹ 

[1] ESPM - Escola Superior de Propaganda e Marketing - RS;

关键词: Balanced Scorecard;    Estratégia;    Desdobramento de Estratégia;    Gestão Estratégica;    Empresas de Transporte de Carga;    Balanced Scorecard;    Strategy;    Translation of Strategy;    Strategic Management;    Road Haulage Company;   

DOI  :  

来源: DOAJ

【 摘 要 】

In the competitive and globalized environment where the companies are currently inserted in, it has been relevant that the logistic question be adequately valued. Considering the logistic variable, the transport holds a significant weight, due to the representativity of its costs and its influence over other competitive parameters. Being so, the companies in the transport segment need to make use of all the concepts of strategic management, by planning and implementing their strategic actions. In this context, the Balanced Scorecard is a powerful tool for the companies to be able to translate their strategic plans into actions aligned with their objectives. In this work are described the results of an action and research held in a road haulage company. During the process, the company elaborated its strategic planning, showing how the objectives were translated into strategies and actions along with their respective indicators of performance. The construction process of the specific BSC model generated opportunity for growth and valuing of strategic management, discussed in this work.

【 授权许可】

Unknown