Viewers Change Eye-Blink Rate by Predicting Narrative Content

Brain Sciences

Agnès Gruart¹  JoséMaría Delgado-García¹  Celia Andreu-Sánchez²  MiguelÁngel Martín-Pascual² 

[1] Division of Neurosciences, Pablo de Olavide University, 41013 Sevilla, Spain;Neuro-Com Research Group, Department of Audiovisual Communication and Advertising, Universitat Autònoma de Barcelona, 08193 Barcelona, Spain;

关键词: visual perception;    attention;    cognitive neuroscience;    media content;    neurocinematics;   

DOI  :  10.3390/brainsci11040422

来源: DOAJ

【 摘 要 】

Eye blinks provoke a loss of visual information. However, we are not constantly making conscious decisions about the appropriate moment to blink. The presence or absence of eye blinks also denotes levels of attention. We presented three movies with the exact same narrative but different styles of editing and recorded participants’ eye blinks. We found that moments of increased or decreased eye blinks by viewers coincided with the same content in the different movie styles. The moments of increased eye blinks corresponded to those when the actor leaves the scene and when the movie repeats the same action for a while. The moments of decreased eye blinks corresponded to actions where visual information was crucial to proper understanding of the scene presented. According to these results, viewers’ attention is more related to narrative content than to the style of editing when watching movies.

【 授权许可】

Unknown