REVISITING CUSTOMER INVOLVED VALUE CHAINS UNDER THE CONCEPTUAL LIGHT OF INDUSTRY 5.0

Proceedings on Engineering Sciences

Hakan Kitapcı¹  Ahmet Durmaz¹ 

[1] Gebze Technical University, Faculty of Business Administration, Kocaeli, Turkey;

关键词: industry 5.0;    advanced personalization;    customer involvement;    product development;    value chain.;   

DOI  :  10.24874/PES03.02.008

来源: DOAJ

【 摘 要 】

Industry 5.0 is upon us and with the mass personalization concept, it seems that customer value chain involvement (CVCI) will be the gravitational center for implementation process. Drawing from the axiomatic premises of Industry 5.0, this paper accentuates the role of CVCI in the coming era. In the light of industry 5.0 principles, the present article particularly focuses on the need for human touch factor in product development and mass personalization concepts and proposes a value creation model to be an initial guideline for practitioners and to foster ideas pertinent to the fifth industrial revolution.

【 授权许可】

Unknown