DETERMINATION OF STUDENT DECISION FACTORS IN CHOOSING STUDY PROGRAMS IN THE FACULTY OF PUBLIC HEALTH AT ANDALAS UNIVERSITY, INDONESIA

Russian Journal of Agricultural and Socio-Economic Sciences

Armeilia D.¹  Simanjuntak M.²  Amanah S.³ 

[1] Business School, Bogor Agricultural Institute;Department of Family and Consumer Sciences, Faculty of Human Ecology, Bogor Agricultural Institute;Department of Science in Communication and Community Development, Faculty of Human Ecology, Bogor Agricultural Institute;

关键词: Partial least square;    campus image;    employment;    marketing mix;    decision to choose;    study program;   

DOI  :  10.18551/rjoas.2019-07.06

来源: DOAJ

【 摘 要 】

Selection of study programs for students requires several considerations before making a decision in determining the place of study. This study aims to identify the student's decision to choose a study program at the Faculty of Public Health Unand, analyze the factors that influence the student's decision to choose a study program at the Faculty of Public Health Andalas University, and formulate managerial implications related to strategies to increase the number of applicants and those who apply to Unand FKM. This study was conducted on students of Public Health and Nutrition Sciences in 2017 and 2018 who actively carry out lectures with a total sample of 391. The variables of this study are product, people, process, promotion, physical evidence, campus image and employment. The data collection method uses a questionnaire with a Likert scale, analyzed using SEM. The results showed that the factors of product, process and promotion had a significant direct influence on the decision of students to choose a study program at the Faculty of Public Health Unand.

【 授权许可】

Unknown