期刊论文详细信息
مجلة الاجتهاد للدراسات القانونية والاقتصادية | |
The Impact of using Instagram application on enhancing customer loyalty case of Iris products | |
فارلو محمد الأمين1  رابحي بوعبدالله1  | |
[1] جامعة أحمد بن يحي الونشريسي تيسمسيلت،(الجزائر); | |
关键词: instagram; loyalty; product promotion; social media; | |
DOI : 10.36540/1914-010-002-028 | |
来源: DOAJ |
【 摘 要 】
This study aims to know the impact of using the Instagram application on enhancing customer loyalty,also demonstrates the importance of this application on promoting informations about products,To achieve this study,we used a random sample of 50 respondents, and we found that there is a statistically significant relationship between using Instagram and customer loyalty
【 授权许可】
Unknown