The Impact of using Instagram application on enhancing customer loyalty case of Iris products

مجلة الاجتهاد للدراسات القانونية والاقتصادية

فارلو محمد الأمين¹  رابحي بوعبدالله¹ 

[1] جامعة أحمد بن يحي الونشريسي تيسمسيلت،(الجزائر);

关键词: instagram;    loyalty;    product promotion;    social media;   

DOI  :  10.36540/1914-010-002-028

来源: DOAJ

【 摘 要 】

This study aims to know the impact of using the Instagram application on enhancing customer loyalty,also demonstrates the importance of this application on promoting informations about products,To achieve this study,we used a random sample of 50 respondents, and we found that there is a statistically significant relationship between using Instagram and customer loyalty

【 授权许可】

Unknown