The Disruptiveness of Technology: A Case Study of Google Dominance

Management and Economics Research Journal

Anna Johnson¹  Katherine Custer¹  Joshua Pettijohn¹  Jesse Loyd¹  Daryl D Green¹  Xanshunta L Polk²  Heidi O’Donnell³ 

[1] College of Business, Oklahoma Baptist University, 500 W. University Drive, Shawnee, OK 74804, USA.;School of Business, Economics, and Technology, King University, Bristol, TN 37620, USA.;School of Business, Liberty University, Lynchburg, VA, USA.;

关键词: search engine;    web crawler;    google groupings;    search bar;    advertising;    google ads;   

DOI  :  10.18639/MERJ.2020.1109923

来源: DOAJ

【 摘 要 】

This case study examines the disruptive nature of Google’s strategy in the marketplace to assist researchers and practitioners in future endeavors. From this research analysis, Google has been able to exploit its strengths of being an industry leader by way of new products as well as by the open lanes of communication of its flat organizational structure, which allows for creativity and design. Not all of the products have been winners, but that must not be a deterrent to the future progress of the company. This research is significant because Google’s competitors may obtain additional information to level the playing field, thereby dethroning Google’s superiority in the market.

【 授权许可】

Unknown