Mobile payment service usage: U.S. consumers’ motivations and intentions

Computers in Human Behavior Reports

Eunseon Kwon¹  Jong-Hyuok Jung¹  Dong Hoo Kim² 

[1] Department of Strategic Communication, Bob Schieffer College of Communication, Texas Christian University, TCU Box 298060, Fort Worth, TX, 76129, USA;School of Global Convergence Studies, Inha University, 100 Inha-ro, Michuhol-gu, Incheon, 22212, South Korea;

关键词: Mobile payment;    UTAUT;    Mobile marketing;    U.S. mobile consumers;   

DOI  :  

来源: DOAJ

【 摘 要 】

Mobile payment services (MPSs) are expected to be one of the fastest growing segments of mobile marketing. However, MPSs in the U.S. are less popular than in other parts of the world such as Western Europe and Asia. By applying the Unified Theory of Acceptance and Use of Technology (UTAUT), this research explores the motivations and obstacles of accepting MPSs in the U.S. An online survey (n ​= ​327) was conducted and the data were analyzed by multiple-regression and descriptive statistics. The study results demonstrate that U.S. consumers’ intention to use MPSs is largely determined by their perceptions of performance expectancy, social influence, compatibility, knowledge, and trust. Especially, performance expectancy of MPSs was the most important factor for predicting U.S. consumers’ intention to use MPSs. These findings provide important theoretical and practical implications for enhanced understanding of consumer behavior and MPSs.

【 授权许可】

Unknown