Interactivity and pervasiveness n the production of Brazilian fiction television in the digital market

Matrizes

Ana Sílvia Lopes Davi Médola¹  Léo Vitor Alves Redondo¹ 

[1] UNESP;

关键词: TV Digital, ficção televisiva, convergência midiática, pervasividade;   

DOI  :  10.11606/issn.1982-8160.v3i1p145-163

来源: DOAJ

【 摘 要 】

The present study intends to analyze issues relating to new practices of consumption concerning the dramaturgy of television in Brazil, focusing on interactivity. We started from an exploratory survey about forms of interactivity in the fictional programs produced by the national TV channels, attempting to highlight how the use of pervasiveness is incorporated in interactive communication in the current stage of the processes of media convergence.

【 授权许可】

Unknown