Causation and Effectuation: Exploratory Study of New Zealand Entrepreneurs

Journal of Technology Management & Innovation

Mohammad Saud Khan¹  Lauren Pfeffer² 

[1] School of Management, Victoria Business School, Victoria University of Wellington, Wellington, New Zealand.;Victoria University of Wellington, New Zealand.;

关键词: Causation;    Effectuation;    Entrepreneurship;    Innovation;    Decision Making;   

DOI  :  10.4067/S0718-27242018000100027

来源: DOAJ

【 摘 要 】

The aim of this paper is to explore the decision-making processes of causation and effectuation within New Zealand entrepreneurs. One-on-one, semi structured interviews were conducted to investigate; the extent of Causation and Effectuation followed by entrepreneurial start-ups in years four to eight of operation? In Addition, whether decision-making process and perceptions of market uncertainty differ across industries? Findings indicate that effectuation was predominantly followed. This research extrapolates new, key themes regarding decision-making. The decision-making process was largely seen as entirely subjective and dependent on the personality of the entrepreneur, their opportunity recognition experience and ideals of running the business.

【 授权许可】

Unknown