Effects of HIV/AIDS communication campaigns: the contribution of the experimental method

Essachess

关键词: public and social communication;    HIV/AIDS prevention;    persuasion;    committing communication;    Internet;   

DOI  :  

来源: DOAJ

【 摘 要 】

The article presents an experiment we made to investigate the effects of HIV/AIDS communication campaigns using “mini-acts” accomplished via Internet. Based on the theories of persuasive and committing communication, the results, which are based on nearly 200 participants, show effects on attitude accessibility and behavior towards AIDS prevention. The article emphasizes the theorical and methodological implications for research in Information and Communication Sciences.

【 授权许可】

Unknown