SWOT ANALYSIS IMPLEMENTATION’S SIGNIFICANCE ON STRATEGY PLANNING SAMSUNG MOBILE COMPANY AS AN EXAMPLE

Journal of Process Management and New Technologies

Soran K. Omer¹ 

[1] Department of Administration and Accounting, Faculty of Humanities and Social Sciences, Koya University, Koya KOY45, Kurdistan Region – F.R. Iraq.;

关键词: the ways are depending on the number of issues by reviewing books and journals;    also tracking down the information of the Samsung company as a global brand. The consequences show that accurate information which can be got managers through the analyses of the SWOT;    marketing mix and the company strategy planning;    the common conclusion is that SWOT analysis has the importance impacts on making strategic plan for a long time. This research has determined a very positive recommendation Samsung sustains remarkable investigation;    enterprise and industrial or electronic competences however;    it occurs to have disappear it is edge or level in advertising. This organization may require renovating its smartphone marketing and maybe restructure or redesign efforts and in order to maintain sharing or market portion critical grounds compare to country such as U.S. innovative experiences for example;    Samsung remuneration will be somber if this company wants to conserve its position as a manufacturing leader. Samsung will also need to learn to deal with destructive Chinese opponents and Apple’s standing in terms of progresses.;    SWOT analysis;    strategy planning;    new capability;   

DOI  :  10.5937/jouproman7-20167

来源: DOAJ

【 授权许可】

Unknown