期刊论文详细信息
| International Journal of Computational Intelligence Systems | |
| Computational Intelligence Based Decision Support Tool for Personalized Advertisement Assignment System | |
| 关键词: Personalized Advertising; Virtual Platforms; Advertisement Assignment; Computational Intelligence; Optimization; | |
| DOI : 10.1080/18756891.2013.780725 | |
| 来源: DOAJ | |
【 摘 要 】
In this paper a comprehensive framework that maximizes advertising revenues of a company in a personalized advertisement setting is presented. The research was motivated from a real life problem faced by a company that develops a web based 3-D virtual reality social platform. The objective of the research was both development of a business model and the framework. Four heuristics are proposed as part of the framework. The performance of these heuristics was tested with an experimental analysis.
【 授权许可】
Unknown
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