Business Models Selection for Active Enterprises in Mobile Internet Sector in Iran Using AHP

Journal of Information Technology Management

Reza Zafarian¹  Feridon Ghasemzadeh²  Abolghasem Delkhosh Kasmaei³  Porrandokht Niroomand⁴ 

[1] دکترای صنایع و استادیار دانشگاه تهران، ایران;دکترای صنایع و دانشیار دانشگاه صنعتی شریف، ایران;دکترای مدیریت دولتی دانشگاه علامه طباطبایی، ایران;کارشناس ارشد مدیریت فناوری‌اطلاعات و دانشجوی مدیریت تکنولوژی دانشگاه علامه طباطبایی و مدیرکل امور مهارت‌های پیشرفته سازمان آموزش فنی و حرفه ای کشور، ایران;

关键词: Business model;    Mobile Business Model;    Mobile Internet;   

DOI  :  10.22059/jitm.2012.29074

来源: DOAJ

【 摘 要 】

The concept of business model has attracted increasing attention in recent years.Specifically, growing number of internet providers on mobile phones are challenged by the selection of appropriate business model. Considering the importance of a good business model in the firm’s success, this research investigates the business models selection process of internet providers on mobile phones in Iran. To answer the question of what is the most appropriate business model for these firms in Iran, first a comprehensive literature review was conducted. Existing business models for the mobile internet providers were identified and business model selection criteria were highlighted. These criteria for selection of business model included individual, social, technical, economic and organizational factors. After conducting qualitative interviews and employing AHP techniques, “payment for services by customers” was identified as the most suitable model for internet providers on mobile phones in Iran.

【 授权许可】

Unknown