Organizational attractiveness: Influence of the Image and Corporate Social Responsibility

Revista de Psicología y Ciencias del Comportamiento de la Unidad Académica de Ciencias Jurídicas y Sociales

Jessica Ivonne Hinojosa López¹  Adolfo Rogelio Cogco Calderón¹ 

[1] Universidad Autónoma de Tamaulipas;

关键词: organizationalattractiveness;    corporate image;    corporate social responsibility;    banking sector;    prospective employees;   

DOI  :  10.29059/rpcc.20200617-106

来源: DOAJ

【 摘 要 】

This research empirically analyzes the organizational attractiveness of the banking sector as a source of employment, taking as a precedent the perceptions of corporate image and the influence of CorporateSocialResponsibility(CSR)whenestima-tingthebankingimage.Thestudyinvolvesthe participationof184universitystudentsfromthe economic-administrative areaoftheMunicipality of Ciudad Valles, S.L.P. through a survey. The data was analyzed using the structural equations technique and the results indicated that the hypothetical model fits the data, supporting the proposal of the corporate image as an antecedent of the organizationaltractiveandtheimportanceofexercisingCSRactions to improve the image of the sector.

【 授权许可】

Unknown