The impact of social media on managing the image of the Polish national football team

Physical Culture and Sport: Studies and Research

Joanna Bańbuła¹  Zuzanna Kasperek² 

[1] Józef Piłsudski University of Physical Education in Warsaw, Poland;Polish National Television, Warsaw, Poland;

关键词: social media;    sports marketing;    image;    sports brand;    public relations;    football;   

DOI  :  10.2478/pcssr-2020-0018

来源: DOAJ

【 摘 要 】

Presented paper contains looks which mainly attempt to analyse the promotion in sport by social media and brand image management on the example of „Connected by football” channel.

【 授权许可】

Unknown