Factors Associated with the Marketing Behavior (Selling Type) of Olive Farmers in the Tarom Township

Rāhburdhā-yi tusi̒ah-i rūstāyī

ahmad Gheidi¹  Ali Shams²  Esmail Karami Dehkordi³  Somayeh Chegini⁴ 

[1] Assistant Professor of Agricultural Economics, Department of Agricultural Extension, Communication and Rural development, University of Zanjan;Assistant Professor of Agricultural Extension and Education, Department of Agricultural Extension, Communication and Rural development,University of Zanjan;Associate Professor of Agricultural Extension and Rural Development, Department of Agricultural Extension, Communication and Rural development, University of Zanjan;MSc. Graduate of Agricultural Extension and Education, University of Zanjan;

关键词: Marketing Behavior;    Olive Farmers;    Tarom Township;    Effective Factor;   

DOI  :  10.22048/rdsj.2015.15049

来源: DOAJ

【 摘 要 】

The marketing behavior of olive farmers is different and their behavior is affected by several factors. Because of the strategic importance of olive in the agricultural economics of the Tarom Township, this descriptive - correlational study was aimed to investigate the marketing behavior of olive farmers and the relevant factors effective in the Tarom Township. The statistical population under study consisted of all of the olive farmers in the Tarom Township in 2013 (N=7500) 160 of whom were selected by randomized multi-stage sampling based on Cochran's sampling formula. The research tool was a questionnaire whose validity was verified by a panel of experts in this field and its reliability were obtained by calculating the Cronbach's alpha coefficient greater than 0.7 for composite indices. The results showed that olive farmers market their olive products by three methods named as green, canned and broken and the variables of age, olive price, quantity and quality of production, size of garden, number of participants in extension classes and risk taking status have a significant relationship with marketing behavior of the farmers.

【 授权许可】

Unknown