Sustainable ecotourism development using SWOT and QSPM approach: A study on Rameswaram, Tamil Nadu

International Journal of Geoheritage and Parks

Riya Samanta¹  Somnath Rudra²  Suraj Kumar Mallick³ 

[1] Department of Geography, Vidyasagar University, Midnapore, West Bengal, India;Corresponding author at: Department of Geography, Vidyasagar University, Midnapore, West Bengal Pin-721102, India.;Department of Geography, Vidyasagar University, Midnapore, West Bengal, India;

关键词: Tourism infrastructure;    Rameswaram;    SWOT;    QSPM;    Sustainable ecotourism;   

DOI  :  

来源: DOAJ

【 摘 要 】

Promoting religious tourism in Rameswaram has considered its rich and historic footprint and easing tourism infrastructure along the coastal belt of southern most corner state, Tamil Nadu. The prime objective of this study is to offer some strategies for sustainable ecotourism development. The study was based on different empirical analysis including questionnaire and interview surveying of local people, shop-keepers, hotels, and domestic as well foreign visitors. To this end, strengths, weaknesses, opportunities, threats (SWOT) and based on results a quantitative strategic planning matrix (QSPM) approach were used to manage the proper sustainability of ecotourism. Result showed that Rameswaram was facing so many difficulties regarding visitor's satisfaction level on unique food habit, lodging and services including pollution. So, the current management strategies were explicated that Rameswaram should conduct unsustainable ecotourism. If the local government wants to promote sustainable ecotourism development through some proper or concrete strategies then they must have to work on weaknesses and opportunities that will reduce the environmental effects as well as provide quality of services and make the place strategically tourism hotspot.

【 授权许可】

Unknown