About the role of stylistic and syntactic devices of expansion in the informational complex of dicteme of a German advertising text

Russian journal of linguistics: Vestnik RUDN

A N Mamedov¹ 

[1] Московский педагогический государственный университет;

关键词: текст немецкоязычной рекламы;    диктема;    рубрики информации;    стилистико-синтаксические приемы экспансии;    стратегия рекламодателя;   

DOI  :  

来源: DOAJ

【 摘 要 】

The article highlights stylistic and syntactic devices of expansion, which act as compositional means, vary normative syntactic structure of an advertising text, contribute to sense formation, creating conditions for the purpose of advertiser’s intent. By means of these language elements expressing invariant tactic sense the advertiser consciously expands and/or complicates the informative complex of dicteme, an acting text unit, transmitting superfluous impressive information together with factual one. Combination of factual and impressive items of information activates both rational and emotional perceptional channels of prospective consumer, intensifies the positioning process of an advertised article.

【 授权许可】

Unknown