期刊论文详细信息
Journal of International Studies | |
The effect of country of origin on consumer-based brand equity (CBBE) of Colombian consumers: An empirical investigation of Samsung vs. Huawei brands | |
Yan Chao1  Renee B. Kim1  | |
[1] School of Business, Hanyang University; | |
关键词: country of origin; consumer-based brand equity; perceived quality; Colombia; Samsung; Huawei; | |
DOI : 10.14254/2071-8330.2018/11-3/6 | |
来源: DOAJ |
【 授权许可】
Unknown