Explaining the Entrepreneurial Skills in the Organization to Achieve Superior Strategic Position

مطالعات مدیریت راهبردی

Mozhdeh Nilchian¹  Akbar Alam Tabriz²  Mohammad Reza Hamidizadeh³ 

[1] MA, Shahid Beheshti University;Professor, Shahid Beheshti University.;Shahid Beheshti University, Tehran.;

关键词: strategic positioning;    entrepreneurial skills in organization;    entrepreneurial behavior in organizations;    entrepreneurial organizational culture;   

DOI  :  

来源: DOAJ

【 摘 要 】

The purpose of this study, is to explain the relationship between the organization's entrepreneurial skills and strategic positioning in the Bank Melli Iran. Four "closed questionnaires" were used for data gathering. The first sample size, is the 80 branches of Bank Melli Iran in Tehran. Also, in order to further field study, strategic positioning questionnaire was collected from the second sample which is 96 individuals of customers. The results indicate a significant relationship (at the 95% confidence interval) between "entrepreneurial skills in the organization" and "superior strategic position" (beta coefficient = 0.279). The results, Also, obtain the positive relationship between "entrepreneurial skills in the organization" and "entrepreneurial behavior in organizations" (beta coefficient = 0.299) and the positive relationship between "entrepreneurial behavior in the organization" and "superior strategic position at the 95% confidence interval" (beta coefficient = 0.936). In addition, the results show that "entrepreneurial culture" (at the 95% confidence interval) influence the relationship between "entrepreneurial skills in the organization" and "entrepreneurial behavior in organizations" (beta coefficient = 0.310). On the other hand, a comparison of branch managers and customers indicate that their views about superior strategic position of Bank Melli Iran are identical. But their view about physical and perceptual positioning, branch managers and customers had different opinions, although, their views about brand positioning are the same.

【 授权许可】

Unknown