La guerra de las galaxias como mercancía fetiche: una mirada desde la industria cultural

Actos

关键词: cinema;    star wars;    cultural industry;    merchandise;    cinema-show;    fetishism;   

DOI  :  https://doi.org/10.25074/actos.v2i3.1601

来源: DOAJ

【 摘 要 】

Inthefieldofconsumptionandsocialrepresentationsthatcinemahas caused.This article,throughtheanalysisofthesagaof"StarWars"andfranchisecinemainthelastdecade, seekstorecognizethebehaviorofthevieweraccordingtothenotionoffetishismofthe merchandise created by franchise cinema, the case of I study the saga of "Star Wars". For this, the discussion will be framed in the concept of cultural industry, based on the chronological order of appearance of the saga.The analysis shows how marketing techniques have installed a cinema -show that places the public in the mass culture, caused by the fetishism of merchandise. By way of conclusion,thearticlepointsouttheinstallationofamerchandisefetishismthatseemsto exacerbate a franchise cinema in which the “Star Wars” saga is framed.

【 授权许可】

Unknown