Eco-Discourses in a Virtual Rural Community

Sustainability

Dénes Tamás¹  RozáliaKlára Bakó¹  LászlóAttila Hubbes¹ 

[1] Department of Social Sciences, Sapientia Hungarian University of Transylvania Cluj-Napoca, 530104 Miercurea Ciuc, Romania;

关键词: ecovillage movement;    eco-discourses;    Hungarian-Szekler ethnic traditions;    innovation;    intentional community;    social media;   

DOI  :  10.3390/su13063082

来源: DOAJ

【 摘 要 】

This case study explores social media discourses of a virtual ecovillage community based in Central Romania, in a Hungarian speaking region of Transylvania. The investigated virtual community embraces the idea of ecovillage as a local constructive answer to the challenges of the global ecological crisis, based on strategies of revitalizing local ethnic traditions, promoting sustainable development solutions, and innovations. Our key question is the relationship between tradition and innovation—as revealed by the discursive practices of the ecovillage Facebook group’s most active members. Using ecolinguistic discourse analysis as a frame of reference, the investigation unveiled the role social media played in fostering the formation of a virtual intentional community, and in clarifying the shared values of the group. We found that the local ecovillage is part of a larger regional and global movement, unfolding the organic connection between the Hungarian and the Romanian intentional communities, and the reframing of traditional values within innovative, sustainable everyday practices.

【 授权许可】

Unknown