New market strategies in the automotive industry

Marketing (Beograd. 1991)

Kokić Miljko¹ 

[1] Zastava razvoj, Kragujevac;

关键词: automotive industry;    strategies;    customers;    profit;    innovation;   

DOI  :  

来源: DOAJ

【 摘 要 】

The world automotive industry has about 30% of excessive capacity. Regardless of that, the new plants are being constantly built. The countries of the East Europe, China and India are selected as suitable areas by almost all world leading car manufactures to build their additional plants in order to make profits. An open world market is subject to an uncompromising striving for each customer. Our manufacturers have to meet the same requirements if want to offer their products in the world market. Finding out of foreign strategic partners is the fastest way to recover a domestic automotive industry and to increase an employment rate.

【 授权许可】

Unknown