An Analysis of the Competitive Actions of Boeing and Airbus in the Aerospace Industry Based on the Competitive Dynamics Model

Journal of Open Innovation: Technology, Market and Complexity

Seungho Choi¹  Hyekyung Sung¹  Bokyung Park¹  Ayoung Woo¹  Jiyeon Chae¹  Hyunjin Yong¹ 

[1] Department of Management and Strategy, Ewha School of Business, Ewha Womans University, 52 Ewhayeodae-gil, Seodaemun-gu, Seoul 121791, Korea;

关键词: competitive dynamics;    action and reaction;    first mover advantage;    open innovation;    aerospace industry;    Boeing;   

DOI  :  10.3390/joitmc7030192

来源: DOAJ

【 摘 要 】

Focusing on competitive dynamics, this study examines the strategic issues Boeing has faced in seeking to maintain its leading position in the airline industry. Boeing’s status as a first mover in the aerospace industry has made it a world-leading company; however, the external environment and various pressures have allowed Airbus to emerge as a strong competitor. By conducting a descriptive case analysis, this paper identifies the competitive issues between these two giants, analyzing continuous action and reaction processes throughout the whole history of the airline industry. Finally, by examining Boeing’s main strengths, business diversification options, and risk-taking culture, this paper suggests ways Boeing can retake its place as the industry leader.

【 授权许可】

Unknown