Proposal of a method to identify and measure the relative importance of customer preferences based on fuzzy-AHP

GEPROS: Gestão da Produção, Operações e Sistemas

Túlio Fígaro Ulhoa¹  Lauro Osiro²  Rafael Henrique Palma Lima³ 

[1] Universidade Federal do Triângulo Mineiro;Universidade Federal do Triângulo Mineiro;Universidade Tecnológica Federal do Paraná;

关键词: Fuzzy-AHP;    Product Development;    QFD;    Quality Management;   

DOI  :  10.15675/gepros.v12i3.1700

来源: DOAJ

【 摘 要 】

The identification of needs and preferences of consumers is closely linked to the perceived quality of products. Therefore, product development methodologies such as QFD highlight the importance of identifying consumer requirements as a key to the success in developing new products. Despite this, little emphasis has been given as to how these initial steps should be enacted. Hence, this paper proposes a three-step method to assist both in the identification of consumer needs as well as in the measurement of the relative importance of product aspects considered relevant by potential consumers, using Fuzzy-AHP as the fulcrum of the method. A pilot application was conducted in the development of headphones to illustrate how the method should be used, which led to many practical insights concerning the applicability of the method and how the collected data should be analyzed and used for decision-making. In addition, Fuzzy-AHP was able to effectivelymeasure consumer preferences.

【 授权许可】

Unknown