Üniversite Kütüphanelerinde Bilgi Hizmetlerinin İnternet Aracılığıyla Pazarlanması / Marketing ofInformation Services at University Libraries via Internet

Bilgi Dünyası

关键词: Internet-marketing;    Information services;    University libraries;   

DOI  :  

来源: DOAJ

【 摘 要 】

Marketing concept, that had been important for for-profit organizations in the past, has now become an essential management tool for non-profit organizations as well. In time, university libraries which are non-profit organizations also started to make use of marketing methods and techniques. This descriptive study involves the Internet, marketing and university libraries within the same frame, and provides information about what should be done by university libraries in the process of marketing via Internet.

【 授权许可】

Unknown