Marketing suggestions for multi-religious tourism development: The case of Thessaloniki

Journal of Tourism, Heritage & Services Marketing

Dimitrios Digkas¹  Georgia Zouni² 

[1] Alexander Technological Institute of Thessaloniki;University of Piraeus;

关键词: religious tourism;    pilgrimage;    monotheistic monuments;    multi-religious destination;   

DOI  :  10.5281/zenodo.3601675

来源: DOAJ

【 摘 要 】

Today, the desire of honoring God has been transformed into one of the most interesting tourism sectors, the religious one. Religious tourism, undeniably, is a special form of tourism, which presents great potential for the future tourism in general and especially in Thessaloniki, Greece. This study examines the potential development of a multi-religious tourism product, by focusing on monuments from these three monotheistic religions in Thessaloniki.Finally, through the analysis and listing of monuments, which are associated with Muslims, Jewish and Christians, some recommendations are given about a sustainable strategic marketing plan development and religious tourism product renewal.

【 授权许可】

Unknown