COMMUNICATION VERTE : ETUDE EXPLORATOIRE DES VISIONS DES DIRIGEANTS ET DES PRATIQUES MANAGERIALES, CAS DES PME SPÉSIALISÉES DANS LA COSMETIQUE BIOLOGIQUE AU NIVEAU DE LA VILLE DE MARRAKECH

Revue Internationale du Marketing et Management Stratégique

LADRAA SALWA¹  BEN MOUSSA MOHAMED² 

[1] Doctorante à l’Université Cadi Ayyad, Marrakech, Maroc;Professeur de l’Enseignement Supérieur, Université Cadi Ayyad, Marrakech, Maroc;

关键词: green communication;    biological cosmetic;    managerial practices;    manager’s vision;   

DOI  :  10.5281/zenodo.3520214

来源: DOAJ

【 摘 要 】

In the present article, we are going to deal with the use of green communication by SME (SMALL AND MEDIUM-SIZED ENTERPRISE) specialized in the biological cosmetic in Marrakech- by exploring the manager’s vision of the green communication. Accordingly, we are going to start with the literature part by putting the light on the notions of green communication, then we are going to present the results of our qualitative study about the application of this communication by specialized firms in the biological cosmetic in Marrakech.

【 授权许可】

Unknown