期刊论文详细信息
| Journal of Business and Management Review | |
| Gen Z Smartphone User: The Effect Of Mobile Marketing On Actual Behaviors | |
| Zakky Fahma Auliya1  Makarim Makarim1  | |
| [1] Departement of Management Islamic Business, Faculty of Economic and Islamic Business, IAIN Surakarta, Indonesia; | |
| 关键词: mobile marketing; attitude; subjective norm; intention behavior; actual behavior; | |
| DOI : 10.47153/jbmr15.692020 | |
| 来源: DOAJ | |
【 授权许可】
Unknown