期刊论文详细信息
Journal of Business and Management Review
Gen Z Smartphone User: The Effect Of Mobile Marketing On Actual Behaviors
Zakky Fahma Auliya1  Makarim Makarim1 
[1] Departement of Management Islamic Business, Faculty of Economic and Islamic Business, IAIN Surakarta, Indonesia;
关键词: mobile marketing;    attitude;    subjective norm;    intention behavior;    actual behavior;   
DOI  :  10.47153/jbmr15.692020
来源: DOAJ
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