期刊论文详细信息
Journal of Marketing and Consumer Behaviour in Emerging Markets | |
Exploring the Multi-Sensory Based Memorable Tourism Experiences: A Study of Adam&Eve Hotel in Turkey | |
Taylan DORTYOL1  Ozlem GUZEL2  | |
[1] Akdeniz University, Ayse Sak School of Applied Sciences, Antalya/Turkey;Akdeniz University, Tourism Faculty, Antalya/Turkey; | |
关键词: Sensory Marketing (SM); Memorable Tourism Experiences (MTE); multi-sensory brand strategies; Nvivo; Turkey; | |
DOI : 10.7172/2449-6634.jmcbem.2016.2.2 | |
来源: DOAJ |
【 授权许可】
Unknown