The Impact of Industry 4.0 on Export Market Orientation, Market Diversification, and Export Performance

Organizacija

Naglič Alenka¹  Tominc Polona¹  Logožar Klavdij¹ 

[1] University of Maribor, Faculty of Economics and Business, Razlagova 14, SI-2000Maribor, Slovenia;

关键词: industry 4.0;    export market orientation;    market diversification;    export performance;   

DOI  :  10.2478/orga-2020-0015

来源: DOAJ

【 摘 要 】

Background and Purpose: Existing literature on the Industry 4.0 concept does not provide a clear empirical verification if and how the implementation of Industry 4.0 impacts export market orientation, market diversification, and export performance of firms. The purpose of this paper is to provide a framework on how firms can increase their export performance by knowing the impact of Industry 4.0 on firms’ export activities.

【 授权许可】

Unknown