Gerilla Pazarlaması ve Uygulamadaki Bazı Örnekleri(Guerilla Marketing And Some Examples in Applications)

Yönetim ve Ekonomi

关键词: Gerilla Tipi Pazarlama;    Örnek Uygulamalar;    Guerilla Marketing;    Examples in Applications;   

DOI  :  

来源: DOAJ

【 摘 要 】

The guerrilla marketing concept, which was created by Jay Conrad Levinson in 1984, implies an unconventional way of performing promotional activities on a very low budget. In recent years, many companies looking for ways of getting out of clutter of traditional marketing implementations tend to apply guerrilla marketing which is a different way of marketing communication. Companies try to reach private worlds of consumers and give them memorable experience with their brands by guerrilla marketing strategies.

【 授权许可】

Unknown