期刊论文详细信息
Network Intelligence Studies
THE PERCEPTION OF NEIGHBOUR COUNTRIES IN BULGARIA
Georgi MARINOV1  Irena LEVKOVA2 
[1] Faculty of Management, University of Economics - Varna;Faculty of Pedagogy, Plovdiv University "Paisii Hilendarski";
关键词: neighbour countries image;    psychosemantics;    Balkan countries;   
DOI  :  
来源: DOAJ
【 摘 要 】

The image of the country can be influential in various buying decisions, especially in cases where there is a strong competition among market players and if price is not the factor with the utmost importance. In a psychosemantic experiment we study the demand patterns for imported goods in Bulgaria. We aim to assess how Bulgarian citizens build their image of other countries, especially the neighbour ones. We find that “market dimension” and “power dimension” are the major factors in the perceptions. We find also that perceptions of Bulgarian respondents give a more important role in Bulgarian economy to globally more important economies, despite the vicinity of neighbour countries.

【 授权许可】

Unknown   

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