The Role of Sensory Perception in Consumer Demand for Tinned Meat: A Contingent Valuation Study

Foods

Sonia Venanzi¹  Biancamaria Torquati¹  Tiziano Tempesta²  Daniel Vecchiato² 

[1] Department of Agricultural, Food and Environmental Sciences, University of Perugia, 06121 Perugia, PG, Italy;Department of Land, Environment, Agriculture and Forestry, University of Padova, 35020 Legnaro, PD, Italy;

关键词: food;    canned meat;    double hurdle;    consumer preferences;    sensory preferences;    taste;   

DOI  :  10.3390/foods10092185

来源: DOAJ

【 摘 要 】

This study presents an analysis of consumer preferences for a new food product: Tinned Chianina meat. Respondents (N = 249) participated in a sensory test, where they were also asked to declare their willingness to pay (WTP) for the tasted product. The WTP data were collected after the sensory test by means of the contingent valuation method using a payment card elicitation format. Data were analysed with Cragg’s double-hurdle model to understand which factors influenced market participation (WTP > 0) and then the variables that influenced the declared WTP. According to our results, sensory perception played a key role in explaining both participation in the market and the magnitude of the expressed WTP. Moreover, we found that the sensory aspects have a different effect on the decision to participate in the market and on the magnitude of the expressed WTP. Smell and flavour are the most important in determining the probability of entering the market, while texture has the greatest impact on the declared WTP.

【 授权许可】

Unknown