期刊论文详细信息
Spanish Journal of Agricultural Research | |
Analysis of chicken and turkey meat consumption by segmentation of Spanish consumers using food-related lifestyle | |
Juan Buitrago-Vera1  Amparo Baviera-Puig1  Carmen Escribá-Pérez1  Luis Montero-Vicente1  | |
[1] Universitat Politècnica de València, Dept. Economics and Social Sciences, Building 3B, Camino de Vera s/n, 46022 Valencia; | |
关键词: positioning; marketing strategy; marketing mix; consumer profile; purchasing habits; consumption habits; | |
DOI : 10.5424/sjar/2021191-16419 | |
来源: DOAJ |
【 授权许可】
Unknown