The Role of Virtual Environment in Online Retailing: State of the Art and Research Challenges

Sustainability

Michela Mari¹  Arash Kamangar¹  Sara Poggesi¹  Pinalba Schilleci¹ 

[1] Department of Management and Law, Faculty of Economics, Tor Vergata University of Rome, 00133 Roma, Italy;

关键词: online environment;    e-servicescape;    customers’ behaviour;    systematic literature review;   

DOI  :  10.3390/su14074131

来源: DOAJ

【 摘 要 】

The aim of the paper is to systematically analyse the effects of the online environment on customers’ behaviour in order to offer a first, comprehensive state-of-the-art of the research on this topic. By analyzing a final sample of 105 papers, 4 themes have been identified, according to the theoretical lenses adopted by scholars. Results show that the traditional stimuli–organism–responses approach (also known as S–O–R) is the most frequently applicable conceptual framework for the analysis of the effects of the online setting, and worth mentioning are the modifications to the original S–O–R model proposed by scholars, which allow considering the specificities of the online environment.

【 授权许可】

Unknown