Cognitive Component of the Image of a Rural Tourism Destination as a Sustainable Development Potential

Sustainability

Ksenija Leković¹  Slavica Tomić¹  Dražen Marić¹  NikolaV. Ćurčić² 

[1] Faculty of Economics in Subotica, University of Novi Sad, 24000 Subotica, Serbia;Institute of Agricultural Economics, 11000 Belgrade, Serbia;

关键词: sustainable development;    sustainable tourism development;    rural tourism;    image of a rural tourism destination;    cognitive component;    dimensions of the cognitive component;   

DOI  :  10.3390/su12229413

来源: DOAJ

【 摘 要 】

Sustainable tourism should maintain a high level of tourist satisfaction, so identifying components of tourism destination image plays an important role in destination management and marketing. This study aims to explore issues related to the image of a rural tourism destination, with the focus on the cognitive component. It also aims to analyze three dimensions of the cognitive component: functional, mixed, and psychological. Furthermore, this study gives the answer to the question of which dimension of the cognitive component makes the most significant impact on the general image of a rural tourism destination. The sample comprised 562 respondents. Data analysis included exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modeling (SEM). The results indicate the existence of three dimensions of the cognitive component, and it can be concluded that the psychological dimension of the cognitive component has the most significant impact on the general image of a rural tourism destination.

【 授权许可】

Unknown