Willingness to Comply With Biosecurity in Livestock Facilities: Evidence From Experimental Simulations

Frontiers in Veterinary Science

Eric Clark¹  Asim Zia²  Christopher J. Koliba²  Timothy Sellnow³  Luke Trinity⁴  Susan Moegenburg⁵  Scott C. Merrill⁵  Serge Wiltshire⁵  Deanna Sellnow⁶  Julia M. Smith⁶  Gabriela Bucini⁷ 

[1] Statistics, University of Vermont, Burlington, VT, United States;Department of Community Development and Applied Economics, University of Vermont, Burlington, VT, United States;Department of Food Systems, University of Vermont, Burlington, VT, United States;;Department of Mathematics &Department of Plant and Soil Science, University of Vermont, Burlington, VT, United States;Nicholson School of Communication and Media, University of Central Florida, Orlando, FL, United States;The Vermont Complex Systems Center, University of Vermont, Burlington, VT, United States;

关键词: biosecurity;    compliance;    risk;    uncertainty;    graphical message;    linguistic phrase;   

DOI  :  10.3389/fvets.2019.00156

来源: DOAJ

【 摘 要 】

Disease in U.S. animal livestock industries annually costs over a billion dollars. Adoption and compliance with biosecurity practices is necessary to successfully reduce the risk of disease introduction or spread. Yet, a variety of human behaviors, such as the urge to minimize time costs, may induce non-compliance with biosecurity practices. Utilizing a “serious gaming” approach, we examine how information about infection risk impacts compliance with biosecurity practices. We sought to understand how simulated environments affected compliance behavior with treatments that varied using three factors: (1) the risk of acquiring an infection, (2) the delivery method of the infection risk message (numerical, linguistic and graphical), and (3) the certainty of the infection risk information. Here we show that compliance is influenced by message delivery methodology, with numeric, linguistic, and graphical messages showing increasing efficacy, respectively. Moreover, increased situational uncertainty and increased risk were correlated with increases in compliance behavior. These results provide insight toward developing messages that are more effective and provide tools that will allow managers of livestock facilities and policy makers to nudge behavior toward more disease resilient systems via greater compliance with biosecurity practices.

【 授权许可】

Unknown